The Goods Blog
Here you’ll find good reads Resources, tools and templates to help you build a good business and live a great life.
Building a culture of continuous improvement
By making small, consistent changes, you can build a culture of continuous improvement that saves time, boosts engagement, and drives better business outcomes. Here are 3 simple ways to get started.
Marketing Musts in 2025
In this post, Trudi from Venn shares insights into the essential pillars of a successful marketing plan and the must-haves for businesses looking to grow.
Defining your ideal client
Understanding who your ideal client is and how to attract them is crucial for the success of your business. Here, we take a look at the 4 steps to defining your ideal client, and share a number of resources you can use to help you make marketing decisions with your ideal client in mind.
Getting Strategic About Strategic Planning
Regardless of the approach you take to planning, a key measure of success of any planning session is how well you bring it to life, and how well you create alignment across the team to the company’s goals for the upcoming period. These tools will help you prepare and plan for an engaging and relevant strategic planning exercise.
Employee Incentives - 3 ways to create engagement and foster an ownership culture
Companies with a strong culture of ownership outperform their counterparts by 47% in revenue growth and 200% in net income growth. ESOPs, ASOPs, Equity, Incentive Plans - there are many ways to build a culture of ownership, and reap similar benefits, with or without providing actual physical ownership in your business. Here we explore 3 approaches to employee incentives with Adam from Faculte3.
Getting it done while having fun - using MiniGames to engage your team
Look for fun, easy-to-implement ways to engage your team? This framework can be used day-to-day to make improvements in your business that will add up to year-long success.
6 reasons you should care about creating a culture of recognition in your business - DOWNLOAD
When was the last time you shared thanks for a job well done? Not just a nice to have, recognition is a strategic imperative for businesses that want to create a culture of engagement and deliver exceptional client experiences. Here’s 6 reasons why you need to prioritise recognition, and a template to help you make it meaningful.
A different way to reward your team this Christmas
Here’s a different approach for Christmas gifting with your team to mix things up from the usual hamper!
Making your plans a reality
As a business owner, when was the last time you stepped back to see how you were tracking towards your goals? What about personally? Here’s a simple tool you can use with your team and for yourself / your business to help make your plans a reality.
Which model will you choose?
Reviewing your current business environment is an important part of any planning process. There are a couple of models you can use to help structure your thinking.
Decision making template - striking a balance
This tool can help ensure you’re making decisions consistent with what it is you’re trying to achieve.
Strategic Planning - Questions to ask in preparation
[DOWNLOAD] There are four key areas we’d recommend you pause to reflect on, ideally with your team, in the lead up to any session to help get focused on what matters most.
Business Planning - what (or who) are you missing?
April is a great time to start turning your mind to business and strategic planning. Now, Where, How is a typical structure for any planning session; but it misses a crucial element. We suggest you use this structure for your next business planning session instead.
Deliver on client experience by addressing these 4 basic universal needs
Whether your focus is on business-to-business or business-to-consumer, at the end of the day we’re all human. Step back and check in on how well you’re addressing these 4 basic human needs from a client and culture point of view.
Mission / Vision / Values - it's not all about you
Defined your vision/mission/values for your business? Well done, but it’s not the last piece of the puzzle.
Your Business Model v2.0
It’s worthwhile regularly revisiting your business model to ensure you’re maintaining relevance in today’s fast-moving market place. Use these questions the next time you do.
Decision making made easy
When making decisions for your business are you considering the impact on all stakeholders?
A simple template for forward forecasting
Stop looking in the rear view mirror - use this template to assist you and your team in looking forward towards opportunities.
A simple activity to improve employee engagement
Do your team know exactly what's expected of them and how they're contributing to your organisation’s success?
Do you have the right people on the bus?
Having the right people in your team is crucial for the success of your business. Use our matrix to determine if you do.