The Goods Blog

Here you’ll find good reads Resources, tools and templates to help you build a good business and live a great life.

Identity, Marketing Trudi Saul Identity, Marketing Trudi Saul

Defining your ideal client

Understanding who your ideal client is and how to attract them is crucial for the success of your business. Here, we take a look at the 4 steps to defining your ideal client, and share a number of resources you can use to help you make marketing decisions with your ideal client in mind.

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Leadership, People Trudi Saul Leadership, People Trudi Saul

Getting Strategic About Strategic Planning

Regardless of the approach you take to planning, a key measure of success of any planning session is how well you bring it to life, and how well you create alignment across the team to the company’s goals for the upcoming period. These tools will help you prepare and plan for an engaging and relevant strategic planning exercise.

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People, Leadership Trudi Saul People, Leadership Trudi Saul

Employee Incentives - 3 ways to create engagement and foster an ownership culture

Companies with a strong culture of ownership outperform their counterparts by 47% in revenue growth and 200% in net income growth. ESOPs, ASOPs, Equity, Incentive Plans - there are many ways to build a culture of ownership, and reap similar benefits, with or without providing actual physical ownership in your business. Here we explore 3 approaches to employee incentives with Adam from Faculte3.

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People, Leadership Trudi Saul People, Leadership Trudi Saul

6 reasons you should care about creating a culture of recognition in your business - DOWNLOAD

When was the last time you shared thanks for a job well done? Not just a nice to have, recognition is a strategic imperative for businesses that want to create a culture of engagement and deliver exceptional client experiences. Here’s 6 reasons why you need to prioritise recognition, and a template to help you make it meaningful.

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People Trudi Saul People Trudi Saul

Making your plans a reality

As a business owner, when was the last time you stepped back to see how you were tracking towards your goals? What about personally? Here’s a simple tool you can use with your team and for yourself / your business to help make your plans a reality.

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People Trudi Saul People Trudi Saul

Business Planning - what (or who) are you missing?

April is a great time to start turning your mind to business and strategic planning. Now, Where, How is a typical structure for any planning session; but it misses a crucial element. We suggest you use this structure for your next business planning session instead.

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Purpose Trudi Saul Purpose Trudi Saul

Your Business Model v2.0

It’s worthwhile regularly revisiting your business model to ensure you’re maintaining relevance in today’s fast-moving market place. Use these questions the next time you do.

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