The Goods Blog
Here you’ll find good reads Resources, tools and templates to help you build a good business and live a great life.
Defining your ideal client
Understanding who your ideal client is and how to attract them is crucial for the success of your business. Here, we take a look at the 4 steps to defining your ideal client, and share a number of resources you can use to help you make marketing decisions with your ideal client in mind.
What’s your brand personality?
Use this template to help you articulate your brand personality.
A template to craft your unique selling proposition
Use our template with your key team members to uncover your Unique Selling Proposition & bring clarity to your brand messaging.
Brand strategy: more than just a logo
Branding doesn't stop at the signage on the front door. Here’s a template to help you identify opportunities to strengthen your brand throughout your customer’s journey with your business.