Defining your ideal client

Have you clearly defined and articulated your business’s ideal client?

An ideal client is a detailed representation of the type of customer who would benefit the most from your product or service and provide the highest value to your business.

If you’re not crystal clear on who you want to reach, your marketing activities will be haphazard at best.

We were recently joined by Trudi from marketing consulting agency Vennd to learn more about the importance of defining your ideal client, and the process to go about it.

In this 30 minute session, we learnt about the four steps to defining your ideal client:

1. Research and data collection

2. Developing the persona

3. Aligning your marketing channels

4. Adjusting your messaging

If you’re reviewing your marketing activities and deciding what strategies and tactics you want to use in your marketing, then defining your ideal client is a critical step to ensuring your marketing efforts aren’t wasted.

Here are a handful of useful resources that Trudi mentioned in the session to help you define your ideal client:

1. Ideal Client / Customer Persona Template

2. Customer Channel Template

3. Content Calendar Template

Want to have a chat about your marketing plans. Reach out to us by email and we’ll get you in touch with Trudi, or you can contact her directly by email here.