It's a common pitfall for businesses to try and be everything to everyone - but that’s a recipe for a jumble of mixed messages that won't cut through.

Can you narrow down your key brand statements to 3 or 4 important messages that stand above all else?

Run a brainstorming session with the key members of your team - it doesn't have be the top brass, a cross section of your team is better.

Use this template to uncover your Unique Selling Proposition.

Start by writing down all the things that you know customers love about working with you. What's the great feedback you hear over and over?

When you have a big list, try and narrow it down to the top 3 or 4 that are the most unique, but also the most impact. You've now identified the items that should be the cornerstone of all your brand messaging.